Tuesday, 26/9/2017 | 5:54 UTC+0

Apple reveals Windows 10 is four times more popular than the Mac

Apple has shared some fresh figures on its Mac user base today, as part of a broader effort to make it known the company isn’t giving up on the Mac. In a briefing with TechCrunch, Apple revealed that there are now nearly 100 million active Mac users. Microsoft has traditionally dominated the desktop and laptop market so the small Mac numbers aren’t entirely surprising. Apple’s market share strength is on the mobile side with the iPhone iPad.

Apple’s figures do reinforce Microsoft’s desktop lead, though. While many estimates suggest there are more than 1 billion Windows-powered PCs in use in the world, Microsoft officially claims there are 400 million active users of Windows 10 itself. That makes Windows 10, without the many versions of Windows before it, four times more popular than the Mac.

Apple’s Mac market share doesn’t mean the company doesn’t make money from its computers, quite the opposite. Apple also revealed this week that as a business the Mac is nearing a $25 billion run rate, making it nearly big enough to be considered a Fortune 100 company by itself. Apple also revealed that its MacBook lineup makes up 80 percent of all its Mac shipments, with desktops like the Mac Pro and iMac making up just 20 percent of all Mac sales. That’s a surprising mix given that Apple is committing to both the Mac Pro and iMac with refreshes planned.

Despite all the complaints around the new MacBook pro, Apple says sales have been positive. TechCrunch notes that MacBook Pro sales grew 20 percent year-over-year in the latest fiscal quarter. Apple is now planning a new Mac Pro with a pro display, and updated pro iMac models. Apple’s updated Mac Pro won’t be available this year, but the company’s new iMacs should ship later this year.

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